The best cannabis marketing strategies require research and creative vision. Jesse Burns, Grasslands’ Chief Marketing Officer, drills into B2C and B2B brand needs.
Continue readingCannabis Marketing 101: Why Does My Brand Need an Agency Partner That’s Fluent in Cannabis?
PR agencies that specialize in cannabis save clients time and money. Plus, they deliver on-point messaging to media outlets and customers.
Continue readingCannabis Marketing 101: Why Does My Cannabis Brand Need Public Relations?
It’s a question execs often ask: Why does my cannabis brand need public relations? The answer is simple. Strategic B2B and B2C marketing needs agency support.
Continue readingCannabis Marketing 101: What is Content Marketing?
How to build your cannabis brand online: To dominate in emerging markets, your website needs to be strategically engineered with SEM and SEO at its core.
Continue readingCannabis Marketing 101: My Competitors’ Brands are Gaining Traction at Dispensaries. Why Aren’t My Products?
Connecting with dispensary decision-makers is how to get your product into cannabis dispensaries. With strategic B2B marketing, your message resonates.
Continue readingCannabis Marketing 101: Why Does My Cannabis Brand Need Thought Leadership?
An overlooked aspect of cannabis brand development is establishing a meaningful presence as a thought leader. When you have useful insights and info, people listen.
Continue readingCannabis Marketing 101: My Competitors are Speaking at MJBizCon and NCIA. How Does that Happen?
Cannabis industry speakers are able to elevate their brand and grow their business when they share their insights in webinars and at cannabis conferences.
Continue readingCannabis Marketing 101: What is PR? And What is Earned Media?
The difference between cannabis PR and cannabis marketing is subtle to people outside of the communications industry, but elevating brand awareness is key.
Continue readingCannabis Marketing 101: Why Does My Cannabis Brand Need Content Marketing?
Effectively marketing cannabis products requires a multi-faceted approach, and the best foundation is an SEO-optimized website and curated blog
Continue readingCannabis Marketing 101: What is Thought Leadership?
How to be a thought leader in cannabis: It isn’t about selling your brand, it’s about sharing your powerful ideas through earned media and speaking engagements.
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