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Cannabis Marketing

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Green Wednesday can be big business for cannabis brands.

Stand Out From the Crowd on Green Wednesday With Smart Cannabis Marketing Tactics

Maximize cannabis sales on Green Wednesday with strategic marketing tips. Learn how to boost brand recognition, meet customer needs, and stay compliant.
Photo by Gary Fultz on Unsplash

Cannabis Marketing in Minnesota

Minnesota has become a must-watch cannabis market, rolling its own approach to cannabis regulations distinct from other legal states, including advertising laws.
Photo by Dana Lewin on Unsplash

Cannabis Marketing in Ohio

Skibidi Ohio rizz? Now that medical and recreational dispensaries are open, cannabis marketing in Ohio is top of mind for retailers, producers and ancillary services.

How Cannabis Marketing Strategies Can Target Investors

Attracting cannabis investors with a defined cannabis marketing strategy could be the difference between your business thriving or struggling to survive.

Cannabis PR

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Grasslands team members raise a toast at the 2024 Grasslands Party

2025 Cannabis Industry Predictions: Key Insights from Grasslands Founder Ricardo Baca

Explore 2025 cannabis industry predictions with insights from Grasslands Agency CEO Ricardo Baca. Discover trends shaping cannabis marketing and PR.
Photo of a map of the United States with many pins in it by Joey Csunyo on Unsplash

Do I Have to Be a Big MSO to Afford a PR Retainer?

How can small to midsize enterprise cannabis brands benefit from PR retainers? Learn how SMEs can achieve big results with strategic public relations.
Copies of Cannabis & Tech Today and Forbes featuring cannabis thought leaders and executives Ricardo Baca, Berner and Roger Volodarsky are spread out on a coffee table with tumbled rocks,

Cover Stories Uncovered: How Cannabis and Natural Products Executives Can Land Trade Publication and Mainstream Cover Placements

What do publicists, journalists and editors consider when crafting cover stories and how can cannabis, natural products and wellness CPG executives earn their spot?
Photo by Dan Gold on Unsplash

Dad's Deserve More than Beard Oil and Bourbon: Father’s Day Marketing Opportunities for Cannabis Brands

Father’s Day presents the chance for cannabis brands to market to a diverse demographic and educate on the benefits of cannabis.

Thought Leadership

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A group of former Men's Health journalists and editors, including Grasslands Chief of Staff Debbie McHugh, meet at a bar in New York City

Cultivating Trust and Boldness: A Journey from NYC Media to Cannabis Leadership

Debbie McHugh didn’t begin her career in cannabis leadership. But it was decades of work in New York publishing that inform her work with bold brands today.
A Grasslands publicist stands in front of a neon sign that speaks to the power of thought leadership that reads "be fucking inspired"

What Is Cannabis Thought Leadership?

Cannabis thought leadership in the form of columns and speaking engagements is a key component of cannabis marketing and PR strategy.
Members of the Grasslands team pose for a photo at The Grasslands Party 2023

Here's to Eight Years of Cannabis PR and Marketing at The Grasslands Agency

After seven years in cannabis marketing and cannabis PR, our team of media experts and former journalists weigh in on Grasslands’ anniversary.
Grasslands Party attendees stand next to a Zoltar machine, which was sponsored by Salal Credit Union, in homage to the movie Big

3 Key Cannabis Industry Predictions for 2024

What will be the defining cannabis industry trends in 2024? We have 3 cannabis industry predictions for 2024, from policy to economics to Delta 8.

Natural Products & Wellness CPG PR and Marketing

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2025 CPG Market Predictions: Insights from PR Veteran Ricardo Baca

Explore 2025 wellness CPG predictions with insights from Grasslands Agency Founder & CEO Ricardo Baca that will shape your natural products marketing strategy.

Navigating Regulatory Challenges with EAT: A Guide for Natural Product and Wellness Brands

USDA, FDA, EPA and AAFCO regulations don’t have to limit wellness marketing and PR messaging. Instead, they can build expertise, authority and trust.

6 Things Cannabis and Wellness Executives Need to Know About Journalism

Here’s what cannabis and natural products brands need to know about journalism for winning PR strategies with mainstream media and trade publications.thatp

Green Gains: How Fitness Marketing Intersects with Cannabis and Wellness CPG

Fitness marketing for wellness CPG, natural products and cannabis brands is key to tapping into a fast-growing global CAGR—and identifying strongly with consumers.
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