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Cannabis Marketing

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Green Wednesday can be big business for cannabis brands.

Stand Out From the Crowd on Green Wednesday With Smart Cannabis Marketing Tactics

Maximize cannabis sales on Green Wednesday with strategic marketing tips. Learn how to boost brand recognition, meet customer needs, and stay compliant.
Photo by Gary Fultz on Unsplash

Cannabis Marketing in Minnesota

Minnesota has become a must-watch cannabis market, rolling its own approach to cannabis regulations distinct from other legal states, including advertising laws.
Photo by Dana Lewin on Unsplash

Cannabis Marketing in Ohio

Skibidi Ohio rizz? Now that medical and recreational dispensaries are open, cannabis marketing in Ohio is top of mind for retailers, producers and ancillary services.

How Cannabis Marketing Strategies Can Target Investors

Attracting cannabis investors with a defined cannabis marketing strategy could be the difference between your business thriving or struggling to survive.

Cannabis PR

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Photo of a map of the United States with many pins in it by Joey Csunyo on Unsplash

Do I Have to Be a Big MSO to Afford a PR Retainer?

How can small to midsize enterprise cannabis brands benefit from PR retainers? Learn how SMEs can achieve big results with strategic public relations.
Copies of Cannabis & Tech Today and Forbes featuring cannabis thought leaders and executives Ricardo Baca, Berner and Roger Volodarsky are spread out on a coffee table with tumbled rocks,

Cover Stories Uncovered: How Cannabis and Natural Products Executives Can Land Trade Publication and Mainstream Cover Placements

What do publicists, journalists and editors consider when crafting cover stories and how can cannabis, natural products and wellness CPG executives earn their spot?
Photo by Dan Gold on Unsplash

Dad's Deserve More than Beard Oil and Bourbon: Father’s Day Marketing Opportunities for Cannabis Brands

Father’s Day presents the chance for cannabis brands to market to a diverse demographic and educate on the benefits of cannabis.
A Puffco Peak sits on a coffee table at the Grasslands HQ surrounded by jars of cannabis concentrates for doing dabs.

710: Where Should You Concentrate Your Cannabis Marketing and PR?

Is your brand ready for 7/10? We dig into how marketers and PR professionals are talking concentrates in cannabis trade publications and mainstream media.

Thought Leadership

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A group of former Men's Health journalists and editors, including Grasslands Chief of Staff Debbie McHugh, meet at a bar in New York City

Cultivating Trust and Boldness: A Journey from NYC Media to Cannabis Leadership

Debbie McHugh didn’t begin her career in cannabis leadership. But it was decades of work in New York publishing that inform her work with bold brands today.
A Grasslands publicist stands in front of a neon sign that speaks to the power of thought leadership that reads "be fucking inspired"

What Is Cannabis Thought Leadership?

Cannabis thought leadership in the form of columns and speaking engagements is a key component of cannabis marketing and PR strategy.
Members of the Grasslands team pose for a photo at The Grasslands Party 2023

Here's to Seven Years of Cannabis PR and Marketing at The Grasslands Agency

After seven years in cannabis marketing and cannabis PR, our team of media experts and former journalists weigh in on Grasslands’ anniversary.
Grasslands Party attendees stand next to a Zoltar machine, which was sponsored by Salal Credit Union, in homage to the movie Big

3 Key Cannabis Industry Predictions for 2024

What will be the defining cannabis industry trends in 2024? We have 3 cannabis industry predictions for 2024, from policy to economics to Delta 8.

Natural Products & Wellness CPG PR and Marketing

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What Is Wellness Marketing and PR? How Food, Drink and Natural Lifestyle Brands Can Give Their Communications Strategy a Glow Up

Wellness marketing and wellness PR can make a huge difference for food, drink and natural lifestyle businesses seeking greater brand awareness.

How Fit Is Your Marketing Strategy? How Wellness Messaging Can Make Your Brand Stronger

What is wellness messaging, and how are brands harnessing consumers’ desire for self-improvement in sectors as diverse as food, cannabis and personal care?

Marketing to Women: What Natural Products, Wellness and Cannabis Brands Need to Know

How can food, beverage, supplement, wellness, cannabis and lifestyle brands appeal to women consumers? Here's how to approach PR and marketing that will resonate with real women.

What Pain Points Are Motivating Women as Consumers, and How Can Wellness Brands Step Up?

How can brands win over female consumers in wellness, natural products, cannabis and psychedelics? By acknowledging this demographic's very real pain points and by offering authentic solutions.
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