News Releases
A well-crafted news release can be the catalyst for generating buzz, earning media coverage and building the credibility your brand needs to succeed. Grasslands specializes in developing news releases that grab attention, tell your story and position your brand as a leader.
Drive Buzz and Earn Media Attention With Compelling News Releases
Breaking through the noise in the cannabis, natural products and wellness industries requires a strategic approach to communication. A well-crafted news release can be the catalyst for generating buzz, earning media coverage and building the credibility your brand needs to succeed. Grasslands specializes in developing news releases that grab attention, tell your story and position your brand as a leader.
Your Story, Amplified
Your brand has stories to tell, and a well written, narrative news release can be an effective vehicle for sharing those stories. Whether you’re launching a new product, announcing a partnership or sharing industry insights, our team of experienced PR professionals will craft a compelling narrative that resonates with your target audience.
Strategic Distribution for Maximum Impact
But a great news release is only half the battle. At Grasslands, we go beyond writing to ensure your message reaches the right audience at the right time. Through strategic distribution channels and targeted outreach, we amplify your news release to key media outlets, industry influencers and online communities, maximizing exposure and driving engagement.
Our Approach to News Releases for Cannabis, Natural Products and Wellness Brands
- Discovery and Ideation | We start by getting to know your brand, objectives and target audiences. Through comprehensive sourcing and collaborative brainstorming, we identify newsworthy angles and story ideas that align with your brand messaging and communication goals.
- Writing and Editing | Our team of skilled PR professionals then crafts a well-written news release that grabs attention and communicates your key messages effectively. We pay close attention to tone, style and language to ensure your brand's voice shines through.
- Distribution and Outreach | Once the news release is approved, we leverage our extensive network of media contacts and distribution channels to get your story in front of the right people. Whether it's traditional press release distribution or targeted outreach to industry influencers, we tailor our approach to maximize impact.
- Monitoring and Follow-Up | We don't stop once the news release is sent. We track media coverage, monitor social media engagement and follow up with journalists to ensure your story gets the attention it deserves.
Why Partner with Grasslands for Your News Releases?
- Industry Expertise | With years of experience in the cannabis, psychedelics, natural products and wellness industries, as well as journalism and professional copywriting, we understand the unique challenges and opportunities facing brands in these sectors. Our industry knowledge allows us to craft news releases that resonate with journalists and influencers in the space
- Creative Approach | We're not afraid to think outside the box and push the boundaries of traditional PR strategy. Whether it's a clever headline, a compelling story angle, or a unique distribution strategy, we're committed to helping your brand stand out from the crowd.
- Journalism-Mindedness | We are deeply committed to delivering strong narrative and technical accuracy in each and every news release we develop. You can rest assured that your brand will never be called out for distributing poorly written, typo-plagued releases
- Results-Driven Focus | At Grasslands, we measure our success by the impact we make for our clients. Whether it's media coverage, brand visibility, or consumer engagement, we're dedicated to delivering tangible results that drive your business forward.
Interested in working with us?
Ready to elevate your cannabis, wellness or natural products brand's visibility and earn media attention with a compelling news release? Let's chat about how we can help you tell your story and make headlines.
