Gated Content

Generate More Leads Through Your Website 

Once you’ve done the hard work of attracting people to your website through smart SEO strategy and top-of-funnel content development, you need content in place to convert that traffic into leads. Gated content is your key to unlocking valuable consumer data, nurturing leads and establishing your cannabis brand as a trusted resource.

By offering exclusive content—such as cheat sheets, templates, ebooks, reports and how-to guides—in exchange for user information, you create a win-win scenario where your audience gains valuable insights, and you gain valuable leads and data for your cannabis, psychedelics, natural products or wellness CPG brand.

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Customized Gated Content Strategies

Gated content isn’t just about providing information; it's a strategic approach to engage your target audience, gather data, generate leads and build trust by showcasing your expertise. 

But when it comes to strategic content development, a one-size-fits-all approach rarely works well. That's why we tailor our strategies to meet your brand's unique needs and goals, so we can craft compelling gated content that not only captures leads but also positions your brand as an industry authority.

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Our Approach to Gated Content:

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• Discovery | We start by understanding your brand, target audience and goals to develop a customized gated content strategy. We’ll work closely with you to identify topics, formats and themes that resonate with your audience and align with your brand's messaging.‍
• Content Creation | Our experienced team of writers and designers then crafts high-quality gated content that showcases your expertise and provides real value to your audience.‍
• Landing Page Copy | We create optimized landing page copy that motivates visitors to exchange their information for access to your valuable content.
• ‍Metrics Reporting | We provide analytics to track the performance of your gated content, empowering us to refine strategies where needed and maximize results.