Colorado isn't just a place, and Grasslands isn’t just a Denver public relations firm. Colorado is a lifestyle and an ethos of innovation that is revered, emulated and represented the world over. Our journalism-minded integrated marketing and PR agency is more than a sum of its parts. As Colorado’s Agency of Record, we craft narratives that speak directly to Coloradans and translate Colorado brands’ stories for national audiences.

‍

Founded by former The Denver Post editor Ricardo Baca, Grasslands has deep roots in the Centennial State’s media landscape. We honor that legacy and the important work of the Mountain West press through our biannual Colorado Journalist Meetup when we host the region’s most influential reporters, editors and thought leaders at our Denver office for an evening of shop talk and meaningful conversation. 

‍

Colorado PR isn’t just about media relations, however. It’s also about celebrating what makes our cultural ecosystem and business community so unique. In 2025, Grasslands worked with community and government stakeholders to designate Buy Colorado Day, a new annual holiday that infuses passion and purpose into the Centennial State’s 303 Day tradition—and establishes March 3 (3/03) as a powerful economic driver and celebration of Colorado brands. It's our mission to unite the state's most innovative brands with conscious consumers globally who care about and connect with that 303 vibe, that Colorado fire, that Rocky Mountain goodness.

‍