Copywriting
Effective copywriting is one of the most critical pillars of your entire marketing strategy. It’s what communicates your brand’s story to the world and truly connects you to your target audiences.
Your Marketing Program is Only as Strong as Your Copywriting
Effective copywriting is one of the most critical pillars of your entire marketing strategy. It’s what communicates your brand’s story to the world and truly connects you to your target audiences. And it’s the backbone of every inbound and outbound marketing tactic your brand undertakes.
World-Class Copywriters at Your Service
It takes a whole lot of top-notch copywriting to effectively execute on a comprehensive marketing strategy. And many brands need help bringing their content ideas to life.
Working with an agency like Grasslands gives you access to best-in-class copywriters who deeply understand marketing in the cannabis, natural products and wellness spaces. We learn your brand inside and out so we can operate as an extension of your company, making life easier for your in-house marketing team and reducing—if not eliminating—the need to hire new full-time writers or outsource to freelancers.
Our Approach to Copywriting:
- Scoping | We’ll start out by meeting with your team to understand what your copywriting needs are. Whether you are just seeking support to draft written content for your marketing collateral or website, to help carry out your existing email marketing or blog strategy, or to create and execute a comprehensive inbound marketing strategy from start to finish, we’re here for it. We can support you with as much or as little copywriting as you need based on an hourly scope.
- Discovery | Next, we’ll drill down into your brand to learn about your goals, core messaging, target audiences and more. We’ll work closely with you to understand the topics, formats and themes that resonate with your target audience and align with your brand's messaging.
- Content Development | Depending on scope, we’ll develop a cadence for content development and delivery that fits your needs. From there, we’ll create compelling copy that achieves your messaging goals. Our process includes drafting and editing, and we can work as collaboratively as you’d like to ensure our deliverables hit the mark.
Why Choose Grasslands for Your Copywriting?
- Industry Expertise | When you partner with Grasslands, you're choosing a team of copywriters who intimately understand the art and science of marketing in the cannabis, psychedelics and wellness CPG industries.
- Journalism-Minded | We hold ourselves to high standards of quality and integrity in all of our writing services. You can trust that our experienced writers will craft compelling and accurate copy that effectively communicates your brand's messaging.
- Partnership | At Grasslands, we pride ourselves on our high-touch service and commitment to partnership. We are your sounding board, your strategic partners and so much more.
Interested in working with us?
Ready to elevate your copywriting game? Let’s talk about how we can unlock the power of persuasive storytelling for your brand.
