Marketing Emails
The expanding universe of cannabis, natural health and wellness CPG marketing requires specialized strategies.
High-Impact Marketing Email Campaigns
The expanding universe of cannabis, natural health and wellness CPG marketing requires specialized strategies. Simply sending out generic marketing emails or relying on overly dense newsletters doesn’t cut it. Our strategic email campaigns are tailor-made for brands to genuinely engage their audience and drive their business.
Emails That Don’t Disappear Into Inboxes
Each recipient on your email list—whether they're customers, potential investors, employees or any other stakeholder—has unique preferences and expectations. Addressing their specific interests and queries with precision can be the difference between an email opened and an email ignored.
Our Approach to Marketing Emails:
- Discovery | We begin by meeting with your team to get a comprehensive understanding of your brand’s business: its goals, audiences, challenges and opportunities.
- Campaign Strategy | Following discovery, our team analyzes our insights and the competitive landscape to develop a strategic roadmap for your email campaigns.
- Content Development | Once we’ve delivered and refined your campaign strategy, we’ll dive into content production. Whether as a standalone campaign or an extension of your broader PR and marketing initiatives, we ensure your email copy is compelling and concise, with strategic links and calls to action (CTAs) that invoke responses and subject lines that demand attention.
- Distribution | When you sign with Grasslands for marketing automation services, we will take care of formatting your emails and distributing directly to your segmented email lists. Learn more about Grasslands’ marketing automation services.
- Analytical Reporting | Every email campaign is coupled with in-depth ROI reporting, helping you understand what works and what needs tweaking.
Why Engage with Grasslands for Your Marketing Emails?
- Experience | When you’ve worked with as many cannabis, psychedelics, natural products and wellness brands as we have, you know how the email economy operates across these landscapes. We understand what subject lines work best, what content engages your audiences, and what motivates them to click through to your website.
- Strategy | Our emails are strategic and results-driven. Rest assured that every subject line, header, featured offering and CTA are drafted with your growth top of mind.
- Partnership | At Grasslands, we pride ourselves on our high-touch service and commitment to partnership. We are your sounding board, your strategic partners and so much more.
Interested in working with us?
Ready to engage and convert? Let us help you craft marketing emails that actually drive results for your cannabis, psychedelics or wellness brand.
