Amplifying DEI in Communications: Introducing the Grasslands Diversity-in-Marketing Internship
It’s my pleasure to introduce you to the Grasslands Diversity-in-Marketing Internship, a deeply personal endeavor for myself and my colleagues. Our goal with this program is to change the face of marketing and deepen the diversity within our own agency, and the marcom industry as a whole.
This unique opportunity is open to any students or recent grads who self-identify as members of an historically underrepresented group in marketing, public relations and communications—spanning LGBTQIA+ communities and BIPOC—who are interested in pursuing a career in natural products and wellness communications, including cannabis marketing and cannabis PR. These marketing and PR internships will pay a competitive hourly wage and include a housing stipend.
Learn more about the Grasslands Diversity-in-Marketing Internship on the Grasslands’ Careers page.
This is a full-circle moment for me. In 1995, I was approaching high school graduation with the uncertainty of not knowing where I was going next—when I got word I had secured a DEI-focused internship at the Rocky Mountain News. The internship would provide me paid full-time work as a journalist, hands-on training in a large newsroom and relationships that would help me after college graduation—a big deal for a lower-middle class Indigenous kid being raised by a single mother.
I didn’t know it at the time, but that internship would change my life forever.
The Rocky’s leadership recognized their responsibility to introduce people of color to careers in journalism, and after 20-plus years at newspapers, I’m still thankful for their purposeful dedication to representation. And now it’s my turn to make a difference—to give underrepresented communities the kind of transformative experience that could open new doors for them and elevate their professional potential in an industry that desperately needs their voices, their ideas, their perspectives.
My colleagues and I—who have a solid track record of hiring previous interns to full-time positions—cannot wait to get started. Thank you in advance for forwarding this blog to anyone who should know about this marketing internship.
Ricardo
Ricardo Baca is a 20-year veteran journalist and cannabis futurist, widely respected in both modern media and drug-policy circles. He was appointed The Denver Post’s first-ever cannabis editor in 2013 and founded news vertical The Cannabist, where he extensively covered the advent of the U.S. adult-use cannabis market and related issues around the world, as seen in the feature documentary Rolling Papers.
Ricardo launched Grasslands: A Journalism-Minded Agency® in 2016 to work directly with business leaders in highly regulated industries, from cannabis and psychedelics to spirits and healthcare. In 2023, Colorado Gov. Jared Polis appointed Ricardo to the state’s first-ever Natural Medicine Advisory Board to contribute to policy development around the state’s eventual psychedelics framework.
Named one of Fortune’s 7 Most Powerful People in America’s Marijuana Industry in 2016 and Marketer of the Year by AdCann in 2019, has received numerous accolades for his trailblazing work. In addition to his previous journalistic coverage of drug policy, cannabis business and culture, Ricardo continues to host panel discussions at events nationwide and contribute columns for a number of top publications including Rolling Stone. He is also a sought-after thought leader in media, cultural events and podcasts, and has spoken on The Colbert Report, NPR’s All Things Considered, TEDxBoulder, TEDxMarin and multiple years at SXSW.
Three media outlets I check every single day: The Denver Post, Vox, The New York Times
Super inspired by: Ruth Bader Ginsburg
My monthly #GrasslandsGives donation: The Marshall Project
When I’m off the clock (in five words): Travel. Design. Writing. Feminist. ENFP.