Old-school automated email marketing flooded inboxes with irrelevant sales pitches. But with today’s sophisticated marketing automation, brands instead now send customized happy birthday wishes and
From the far-reaching consequences that the War on Drugs continues to inflict on minority communities to a lack of diversity that’s particularly pervasive at the
As cannabis businesses roll out their Pride Month ad campaigns and sponsorships this June, it might look like just another case of rainbow-washing. After all,
Learn how to get your brand in front of the right audiences, despite challenging advertising regulations What is one thing that two-thirds of Americans support
When I think about the most powerful and impactful strategic partnerships I’ve been lucky enough to experience, my friend and client Bob Hampe is always
In the crowded cannabis space, everyone’s jockeying for brand awareness. But coming out first in the race for customer attention requires some savvy planning. It
Who doesn’t love being recognized for hard work? To say we were stoked to win a Clio Award for our agency’s PR campaign for the
Does it feel like everyone is clairvoyant these days? There’s something about the start of a new year that makes everyone want to grab a
Attending MJBizCon is always an inspiration—there are so many fantastic people to meet (shout out to The Grasslands Party!) and exciting businesses shaking up the
“I was supported by a team that gave me the space to be creative and take risks” In June 2021, Grasslands launched our new Diversity-in-Marketing
Getting around advertising limitations and reaching specific audiences start with social media Table of Contents What Is Cannabis Social Media? How Can Cannabis Social Media
With the right PR and cannabis event marketing strategy, you can build your network, gain exposure and make invaluable connections Table of Contents What Is
The cannabis market is projected to become a $41.5 billion industry in the United States alone by 2025. Even without legalization at the federal level,
Grasslands’ Diversity-in-Marketing (DiM) program deepens our commitment to attract, develop and retain diverse, high-potential talent.
It’s my pleasure to introduce you to the Grasslands Diversity-in-Marketing Internship, a deeply personal endeavor for myself and my colleagues. Our goal with this program
The best cannabis marketing strategies require research and creative vision. Jesse Burns, Grasslands’ Chief Marketing Officer, drills into B2C and B2B brand needs.
It’s a question execs often ask: Why does my cannabis brand need public relations? The answer is simple. Strategic B2B and B2C marketing needs agency support.
How to build your cannabis brand online: To dominate in emerging markets, your website needs to be strategically engineered with SEM and SEO at its core.
Cannabis Marketing 101: My Competitors’ Brands are Gaining Traction at Dispensaries. Why Aren’t My Products?
Connecting with dispensary decision-makers is how to get your product into cannabis dispensaries. With strategic B2B marketing, your message resonates.
The difference between cannabis PR and cannabis marketing is subtle to people outside of the communications industry, but elevating brand awareness is key.
Effectively marketing cannabis products requires a multi-faceted approach, and the best foundation is an SEO-optimized website and curated blog
Cannabis Marketing 101: My Competitors Are in MJBizDaily and Forbes. Why am I not Being Interviewed in These Outlets?
If you’re wondering how to get press coverage for your cannabis business, you need the right agency partner to lay the groundwork with marketing and PR strategies.
Cannabis marketing, explained: How communications agencies like Grasslands create strategic content marketing to elevate your brand.
From Ricardo’s Desk | A 2003 Rock Show Inspires a 2019 Holiday Gift: How Experience and Ideation Guides Our Agency’s Creative Path
Here’s the inside story about developing a unique holiday gift for clients and collaborators from Grasslands Agency Founder and CEO Ricardo Baca. (Hint: Denver band The Czars deserves some credit.)