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Cannabis
Marketing

Learn more about how we deploy an interlocking suite of cannabis marketing services to speak to your target audience in terms they intuitively understand.

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Green Wednesday can be big business for cannabis brands.
Stand Out From the Crowd on Green Wednesday With Smart Cannabis Marketing Tactics
Photo by Gary Fultz on Unsplash
Cannabis Marketing in Minnesota
Photo by Dana Lewin on Unsplash
Cannabis Marketing in Ohio
How Cannabis Marketing Strategies Can Target Investors
Photo by Sergio Mena Ferreira on Unsplash
Is Your Content Serving Your Sales Funnel?
Cannabis Marketing in Washington
Does Your Brand Have a Distinctive Voice? How Are You Talking to Your Audiences?
Cannabis Marketing in Connecticut
Cannabis Marketing in Illinois
Cannabis Marketing in Utah
Cannabis Marketing in Arkansas | Grasslands
Cannabis Marketing in Arkansas
What Are Case Studies and How Do They Fit Into Your Owned Media Strategy?
How the Pillar / Cluster Blog Strategy Builds Expertise, Authority and Trust
How To Create an Annual Marketing Plan for Your Cannabis Brand
Photo by charlesdeluvio on Unsplash
Highly Effective Strategies: How Segmentation Boosts Lead Generation in the Cannabis Sector
Cannabis Marketing in Colorado
Cannabis Marketing in Alaska
What Are Table Stakes, and How Do You Claim Cannabis Industry Whitespace?
Cannabis Marketing in California
When You Google Your Business, What Comes Up? How to Amp Up Your Cannabis Digital Marketing and SEO
Cannabis Marketing in Oregon
Cannabis Marketing In Missouri
Cannabis Marketing in Hawaii
Leverage AI Tools Like a Pro for Your Cannabis Brand’s Content Marketing
AI for Cannabis Content Marketing: 7 Best Practices for Harnessing Tools Like ChatGPT
Leveraging AI-Language Programs Successfully in Your Cannabis Marketing
Do's and Don'ts for Cannabis Marketers Using AI-Language Programs Like Chat GPT
A flat lay image of an embroidery hoop with a cross-stitch of a cannabis leaf sits on a wooden background.
Is Threads the Next Big Social Media Platform for Cannabis Brands?
Photo by Andrew Ruiz on Unsplash
Your Competitors Are Spending Money on Cannabis Brand Activations, Experiential Marketing and Events. Why Aren’t You?
14 of the Best Books about Psychedelics
A collage showing a newspaper, the old Twitter logo on a mobile phone, the new X logo for the Twitter rebrand and a cannabis leaf
Twitter Greenlighted Paid Cannabis Advertising. Here’s What Happened Next.
Cannabis Marketing in Washington D.C.
Cannabis Marketing in New Jersey
The Complete Guide to Psychedelics Marketing
The Complete Guide to Psychedelics Marketing
Photo © John Michael Bond
Marketing Weed is Queer Indeed: Grasslands' Content Strategist Meghan O'Dea on Cannabis Culture and LGBTQIA+ Identity
Ricardo Baca predicts growth in cannabis journalism, recession resilience, beverage market expansion and total addressable market growth in 2023.
From Tech to TAM, Ricardo's Summer 2023 Predictions
Integrated marketing and PR services are one point of differentiation that can help brands choose a cannabis marketing agency.
What to Look for In a Cannabis Marketing Agency
Best books about cannabis
10 of the Best Books About Cannabis
Cannabis marketing is top of mind for many brands in the Sunshine State. Here’s the scoop on rules, regulations and branding trends for Florida cannabis companies looking to take their advertising and PR to the next level.
Cannabis Marketing in Florida
Cannabis brand messaging
Is Your Cannabis Brand Messaging Ready for 4/20?
Cannabis marketing is top of mind for many brands in the Sooner State. Here’s the scoop on rules, regulations and branding trends for Oklahoma cannabis companies looking to take their advertising and PR to the next level.
Cannabis Marketing in Oklahoma
For Black History Month this year, we dig into how Black culture and cannabis culture intersected over a century ago, and changed the world in the process.
Viper, Tea and the Reefer Man: The Intersection of Black History and Cannabis Culture
will google analytics 4 affect SEO, GA4 SEO
How Will Google Analytics 4 Affect Cannabis SEO?
Cannabis Marketing in Vermont
A split flap board from Oat Foundry reads Hello GA4! So Long, Universal Analytics
Is Your Cannabis Business Ready for Google Analytics 4?
2023 cannabis predictions
5 Predictions For Cannabis Marketing Trends And Industry Evolution In 2023
Members of the Grasslands team form a human pyramid, including a small chihuahua dachshund mix, representing how a purpose-driven cannabis brand uplifts larger goals, too.
What Are Purpose-Driven Cannabis Brands? The Future.
A vintage, greyscale postcard reads New York City in a whimsical hand-drawn script and features illustrations of Park Row, City Hall and the St. Paul Building on Broadway
Cannabis Marketing in New York
An AI-generated image of a hashtag made out of finely ground cannabis flower against a white backdrop
40 Cannabis Hashtags to Enhance Your Content Marketing Strategy
Two grasslands employees discussing cannabis marketing
Why Cannabis White Papers Are Key to Your Content Marketing Strategy
Cannabis is subject to strict advertising rules in part due to federal prohibition. Here’s how to boost brand awareness within regulations.
Why Cannabis SEO Is As Much Art As Science
What is cannabis marketing? In an oversaturated industry, the answer lies in using the right tools, branding, and agency support to succeed.
Cannabis Marketing in Arizona
Cannabis marketing in Massachusetts is rich in opportunities for retailers, producers and ancillary services to celebrate Bay State culture.
Cannabis Marketing in Massachusetts
A person sits at a deks with a plant and a coffee cup opening the Google search engine on a laptop.
Why Marketing Automation is A Win for Cannabis Companies
The New Mexico state flag
Cannabis Marketing in New Mexico
The great state of Michigan
Cannabis Marketing in Michigan
Cannabis, journalism and marketing all have different demographics that influence how to discuss this complex industry.
Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices
The Grasslands team celebrating pride
Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year
Cannabis is subject to strict advertising rules in part due to federal prohibition. Here’s how to navigate those restrictions and raise brand awareness.
What Are Cannabis Advertising Rules?
Founder and CEO Ricardo Baca
The Undeniable Importance of Strategic Partnerships in Marketing
An old clock that is at the time 4:20
The History and Evolution of 420 Marketing: 2025 Events, Marketing Insights, and Cannabis PR Opportunities
Writing on the board at the Grasslands HQ
The Only Two Marketing Metrics Cannabis Executives Need to Fuel Annual Business Planning
Gathering around Grasslands CEO and Founder Ricardo Baca to see the teams Clio Award
What the Best Cannabis PR Firms Have Learned About Clio-Winning Marketing Campaigns
Cannabis Marketing in Maine
a busy subway train
The Ultimate 2022 Cannabis Industry Forecast Roundup
A cannabis dispensary exterior in eastern Oregon.
4 Things that Make Dispensary Sales Go “Boom!”
Founder and CEO Ricardo Baca
Ricardo Baca’s 2022 Cannabis Industry Trends Forecast
A grasslands employing helping a client learn the importance of cannabis marketing
What Is Cannabis Marketing? How Your Business Can Leverage Cannabis-Fluent Brand Messaging and Strategy
2022 looks like it will be an exciting year for the cannabis industry's evolution
10 Predictions for Cannabis Marketing Trends and Industry Evolution in 2022
In Grasslands’ First Annual Concentrates Trend Report, industry-leading experts and pioneers of the legal cannabis market break down the industry-shaping product decisions consumers and industry stakeholders will make in the coming year.
GRASSLANDS CANNABIS CONCENTRATES IN 2021: TREND REPORT
What Makes a Powerful Cannabis Brand?
Reflecting On a Summer of Brand Strategy: Q&A With Grasslands’ Marketing Intern Erick Rivera
Photo by GRAS GRÜN on Unsplash
Smoke Signals: Why Cannabis Brands Need Social Media to Amplify Marketing Tactics
5 Fundamentals of Cannabis Content Strategy
Photo by Museums Victoria on Unsplash
What is Cannabis SEO and Why is it So Important?
STRICT ADVERTISING MAKES MARKETING THE BEST WAY TO STAND OUT AS A CANNABIS BUSINESS
Why is Marketing Cannabis So Important?
At the Grasslands Agency a team member explain their perspective
What Content Marketing Means for Cannabis Companies
Ricardo speaks to a client at the Grasslands Party 2022 in Las Vegas
From Ricardo’s Desk: Why Are Brand Values So Valuable?
Grasslands taking a hike at Red Rocks
Amplifying DEI in Communications: Introducing the Grasslands Diversity-in-Marketing Internship
A Grasslands agency employee working on a laptop
Best Cannabis Marketing Practices Heading Into 2021, From Grasslands’ New CMO Jesse Burns
The Grasslands team enjoying their new HQ
Is Your Business Fluent in Cannabis?
A curious team of thought leaders wonder how they could speak at MJBizCon
How Do I Become a Speaker at Cannabis Industry Conferences?
Developing a key strategy for your cannabusiness.
10 Key Strategies for Marketing Your Cannabusiness
From Ricardo’s Desk | A 2003 Rock Show Inspires a 2019 Holiday Gift: How Experience and Ideation Guides Our Agency’s Creative Path
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