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It just takes a messaging approach that builds expertise, authority and trust (EAT, as it’s known in marketing circles). Here’s what wellness brands need to know: Building Expertise, Authority and Trust for Natural Product and Wellness Brands.…
What to Look for In a Cannabis Marketing Agency. JONATHAN ROSE. May 8, 2023. Related Articles. Share. So you’re looking for a cannabis marketing agency—that’s a big decision. You might know what results you want to produce, your timeline and your budget.…
Deciding What to Look for in a Cannabis PR Agency? Swipe Right on These 8 Core Compatibilities. JONATHAN ROSE. September 25, 2023. Related Articles. Share. Congratulations!…
Do You Know What to Say in a PR Crisis? MEGHAN O’DEA. April 28, 2020. Related Articles. Share. Updated March, 2024. You’ve seen this play out countless times in action movies: Someone must defuse a bomb as the clock ticks down.…
What Is Cannabis PR? MEGHAN O’DEA. July 6, 2022. Related Articles. Share. What is. cannabis public relations. ?…
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Indeed, independent cannabis brands should invest in PR for many of the same reasons why it’s a mistake for businesses of any size to. cut PR and marketing budgets during an economic downturn. So, how does a PR retainer work?…
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“Accept All Cookies”. , you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our. Privacy Policy. for more information. Accept. Cannabis. Journalists.…