Brand Messaging Kickstarter

Streamline and Elevate Your Brand Messaging 

Our Messaging Kickstarter for cannabis, natural products and wellness CPG brands is all about crafting a distinctive brand identity—or refining and reimagining your existing brand identity—so your brand resonates with target audiences in an increasingly competitive and ever-evolving landscape. 

The Heart and Soul of Your Brand Identity 

Is your brand messaging effectively telling your story, showcasing your values and connecting with your audience on a deep level? Whether you're an established brand or just starting out, compelling core brand messaging is paramount to your success.

The Messaging Kickstarter Process

Identifying your core messaging attributes is a foundational step toward building a powerful cannabis, natural products or wellness brand, or breathing new life into an existing brand that has plateaued or encountered new market challenges. 

Here’s how our process works:

• Discovery Session | We start with an in-depth discovery session with your brand’s key stakeholders. This is where we get to know your brand inside and out and engage in collaborative brand definition exercises. We explore the history of your company and team, its mission, goals, target audiences and more. And together, we’ll define what makes your natural products and wellness brand unique by pinpointing your strengths, values and aspirations.
• Working Session | The Grasslands team then gets to work distilling everything we gathered during discovery to create unique and differentiated brand messaging that defines your brand’s essence, its unique value proposition, brand voice and tone, and how to most effectively communicate these qualities.
• Messaging Kickstarter Final Deck | At the end of the process, you'll receive a comprehensive messaging playbook for consistent, effective communication that sets your brand apart and resonates with your target audiences. This guide includes benefits, core messaging, voice, taglines and more.