Brand Message Map

Don’t Settle for Generic Messaging

In the dynamic worlds of cannabis, natural products and wellness, one message does not fit all. 

Each audience segment—whether it’s consumers, investors, employees, regulators or partners—comes with its own set of interests, concerns and aspirations. To effectively communicate your core brand messaging to each of these segments, you need to speak their language, address their pain points and provide solutions.

A comprehensive message map empowers your brand to connect on a deeper level with all of your audiences.

Our Message Map Process for Cannabis, Natural Products and Wellness Brands

• Discovery Session | We start with a two-hour discovery session where we identify your brand’s core stakeholders and audiences, pinpoint their specific wants and needs, and drill down into what types of messaging fit best with each segment. 
• Working Session | The Grasslands team will then get to work crafting messages that create emotional and intellectual bonds with your target audiences. In our one-hour collaborative working session, we will present the first iteration of the message map to gather your team’s feedback. This helps ensure the messaging for each segment hits the mark while aligning with your core values and identity, reinforcing your brand’s identity.  
• Message Map Final Deck | At the end of the process, you’ll walk away with an essential guide that your team can use to effectively communicate with each of your target audiences.