Cannabis Thought Leadership
North American Cannabis Is Heating Up
Editor’s Note: What lies ahead for cannabis? It’s a question many in the industry are asking as we hit the ground running in Q1. From
To resonate with customers, stakeholders and everyone in between, the real values of a brand must be shared year-round.
For cannabis brands, the playing field to reach mainstream recognition is still wide open. Getting into the game starts with persuasive branding fueled by storytelling.
An overlooked aspect of cannabis brand development is establishing a meaningful presence as a thought leader. When you have useful insights and info, people listen.
Cannabis industry speakers are able to elevate their brand and grow their business when they share their insights in webinars and at cannabis conferences.
You’ve got a lot of industry knowledge—curious about what it takes to become a go-to, trusted source? We have a few thought leadership tips on how to establish yourself as an expert in the field, from conferences to media placements.
When Grasslands first starts working with a brand or executive on thought leadership, we begin by conducting an audit of your online persona, including your social media profiles. Yes, being audited might sound like an ordeal, but it’s really just a frank assessment of the client’s online presence….
Everybody wants to be a thought leader these days. Can you guess how many professionals describe themselves as thought leaders on LinkedIn? (Hint: It’s nearly