From Ricardo’s Desk: Activism, Progress and 4/20
Friends.
The high holiday of 4/20 is many things to many people—and it all comes down to intentions and messaging.
For many, 4/20 is St. Patrick’s Day for stoners, an opportunity to party with your friends. For others, the holiday is all about advocacy and activism, a reminder that we still have so much work ahead of us to reform drug policy. Either way, 4/20/21 will be a historic day for all who celebrate, especially given the tremendous progress we’ve seen in the last few weeks.
Legalization is happening in New York, New Mexico and Virginia. As a movement, drug policy reform is on fire, and we’re seeing fast-moving progress like we’ve never seen before, especially with state legislators and lawmakers taking on the responsibility of legalizing cannabis themselves.
So for this year’s 4/20, more people can legally consume with their friends than ever before, and also, activists can celebrate a massively productive cycle that has seen historic wins in New York, New Mexico and Virginia, sure—but also New Jersey, Arizona, Mississippi, Montana and South Dakota, along with Mexico and elsewhere across the globe.
That said, no matter where you fall on the 4/20 spectrum, it’s important to recognize that our work isn’t finished—and that we need to remain vocal until cannabis is legalized federally in the United States. There are a multitude of reasons to end this unjust federal prohibition, including the fact that a federally legal cannabis industry would help lift our COVID-burdened economy.
As United States Cannabis Council Interim President Steven Hawkins recently wrote for Newsweek: “Just as FDR ended the prohibition of alcohol soon after taking office, (President) Biden should work to legalize cannabis right away. Evidence indicates that cannabis legalization can serve as a catalyst for America’s economic revival. After Prohibition’s repeal, for instance, alcohol taxation contributed nearly half of federal revenues, funding much of President Roosevelt’s New Deal while also putting people back to work. Now at a time when many state and local coffers are empty and trillions in federal COVID relief and stimulus investments are urgently needed, taxes on legal cannabis could help pay for an ambitious Biden agenda and create up to 1.6 million jobs.”
So no matter your plans for 4/20, friends, please keep pushing forward in our collective fight to reform American drug policy, because our work is far, far from over.
Ricardo Baca is a 20-year veteran journalist and cannabis futurist, widely respected in both modern media and drug-policy circles. He was appointed The Denver Post’s first-ever cannabis editor in 2013 and founded news vertical The Cannabist, where he extensively covered the advent of the U.S. adult-use cannabis market and related issues around the world, as seen in the feature documentary Rolling Papers.
Ricardo launched Grasslands: A Journalism-Minded Agency® in 2016 to work directly with business leaders in highly regulated industries, from cannabis and psychedelics to spirits and healthcare. In 2023, Colorado Gov. Jared Polis appointed Ricardo to the state’s first-ever Natural Medicine Advisory Board to contribute to policy development around the state’s eventual psychedelics framework.
Named one of Fortune’s 7 Most Powerful People in America’s Marijuana Industry in 2016 and Marketer of the Year by AdCann in 2019, has received numerous accolades for his trailblazing work. In addition to his previous journalistic coverage of drug policy, cannabis business and culture, Ricardo continues to host panel discussions at events nationwide and contribute columns for a number of top publications including Rolling Stone. He is also a sought-after thought leader in media, cultural events and podcasts, and has spoken on The Colbert Report, NPR’s All Things Considered, TEDxBoulder, TEDxMarin and multiple years at SXSW.
Three media outlets I check every single day: The Denver Post, Vox, The New York Times
Super inspired by: Ruth Bader Ginsburg
My monthly #GrasslandsGives donation: The Marshall Project
When I’m off the clock (in five words): Travel. Design. Writing. Feminist. ENFP.