By Grasslands Staff
The Grasslands Launch Party celebrated the debut of journalist Ricardo Baca’s new content agency during New West Summit 3.0 on Oct. 13 in Oakland, California.
More than 300 party people—including cannabis business executives rubbing shoulders with budtenders, investors, journalists and even Men’s Wearhouse founder George Zimmer (seen above with Ricardo)—gathered at the Oakland Cannabis Creative to celebrate the debut of Grasslands, a journalism-minded content agency dedicated to supporting cannabis businesses and executives.
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Days before the party, Baca announced that he would donate all of the bar’s tips to relief efforts supporting cannabis growers in areas impacted by the historic wildfires ravaging much of Northern California. And thanks to the kindness of the attendees and our hard-working staff and sponsors, Baca handed over $829 in cash to our charitable partners at the East Bay Canna Community, whose fundraising totals topped the $12,000 mark, according to the organization’s executive director Joanna Arenstein.
“The response from our community was immediate,” Arenstein wrote on East Bay Canna Community’s Facebook page. “The money will be donated to local organizations such as the California Growers Association fire relief fund and other local, reputable charities around Napa, Sonoma, Mendocino and Santa Rosa.”
Grasslands’ launch party was held during New West Summit 3.0, one of the largest cannabis business expos in the U.S. and a leading venue for cannabis investors. Baca served as the emcee for New West Summit 3.0 and conducted Q&As with the event’s keynotes including entrepreneur Richard Branson, musician George Clinton and futurist Jason Silva.
Here’s a snapshot of the Grasslands Launch Party. See yourself or any friends in here? Tag away on our Facebook album. (All photos by Evan Thompson for Grasslands: A Content Agency for Cannabis.)