Video Case Studies

It’s one thing to see our mission statement and the earned media placements we’ve produced for clients. It’s another to see the dots connected, and how we used tools like marketing, PR, earned media and cannabis fluency to tell the stories of cannabis brands like yours on a global stage. Wondering where the Grasslands approach might take you? Here are case studies that speak to the results a journalism-minded approach can produce.

The United States Cannabis Council: Public Relations Launch

We worked with the United States Cannabis Council to showcase how the USCC is changing the conversation around cannabis on a national level. We launched an earned media PR campaign that amplified the USCC’s efforts to end federal cannabis prohibition and promote equity, inclusion and environmental sustainability in the industry. By newsjacking topical stories like Sha’carri Richardson’s expulsion from the Olympics and finding angles true to both cannabis industry publications and internationally recognized media outlets, we raised awareness of the USCC’s work far and wide. This cannabis public relations case study digs into how we helped this organization tell their story.

Cookies Cannabis: Public relations Campaign

How does one of California’s most formidable cannabis brands take its messaging global? Passionate and legendary leadership helps, but Cookies also deployed public relations and thought leadership to evangelize its brand throughout the U.S.—and the world. With tactical earned media acquisitions in publications ranging from cannabis trade magazines to some of the best-known finance and business outlets in the world, we helped Cookies tell the story of how it blew up from one Bay Area dispensary into the first billion dollar weed brand. This case study shares how we wove narratives of Cookies’ cutting edge strains, social equity commitment, innovative product drops and Berner’s business acumen into a global cannabis public relations strategy that shows no sign of slowing down.

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