Ricardo Baca is a veteran journalist and thought leader in the legal cannabis space.
He is the world’s first (and “most prestigious” according to Vice) marijuana editor; founder of The Cannabist; primary subject of Rolling Papers, a documentary released theatrically in February 2016; one of Brookings Institution’s 12 Key People to Watch in Marijuana Policy; one of Fortune magazine’s 7 Most Powerful People in America’s Marijuana Industry; one of Time magazine’s 140 best Twitter feeds; one of Sensi magazine’s 24 Cannabis Pioneers Who Matter.
Ricardo is a leading cannabis legalization expert profiled by The New York Times, Poynter, The View, The Colbert Report, Wait Wait Don’t Tell Me — and a trusted source on all things marijuana (regulations, policy, implementation, normalization) by This Week With George Stephanopoulos, Buzzfeed, All Things Considered, The Guardian, Esquire, Fast Company, Al Jazeera, BBC, Mashable, International Business Times and CBC.
Ricardo continues to write for top publications, including Esquire.com, Cannabis Now magazine, The Denver Post and The Daily Beast, where he pens the weekly column Joint Ventures — but he’s also thrilled to be working directly with members of the cannabis industry via his new content agency Grasslands.
If you’d like to talk about the optics of your business — and how we might elevate them so that they faithfully represent your industry-leading products — schedule a call with Ricardo and the Grasslands team now.