GRASSLANDS IS THE FIRST PR FIRM TO EVER CALL ITSELF A
AGENCY
But what does a qualifier like journalism-minded mean for a full-service agency?
It means showing your work: Choosing direct communication and accountable activation instead of over-promising and under-delivering. It means more active listening and note-taking, creating content and social media calendars, conducting in-depth client interviews, managing relationships with media and target audiences, understanding a brand’s North Star, ideating compatible mission / vision / values, respecting and honoring deadlines, weaving together compelling narratives and managing unforeseen crises, should they arise.
Grasslands’ seasoned team—well-versed and legit experienced in all sides of the public relations / communications / media paradigm—employs the ethical standards we learned in Pulitzer-winning newsrooms and the expertise we picked up representing Fortune 500 clients as we elevate our clients’ profiles through informed public relations, thoughtful content marketing, contextual social media, savvy thought leadership work, high-level book development, impactful newsletter campaigns and experiential event execution.
GRASSLANDS IS THE FIRST PR FIRM TO EVER CALL ITSELF A
AGENCY
But what does a qualifier like journalism-minded mean for a full-service agency?
It means showing your work: Choosing direct communication and accountable activation instead of over-promising and under-delivering. It means more active listening and note-taking, creating content and social media calendars, conducting in-depth client interviews, managing relationships with media and target audiences, understanding a brand’s North Star, ideating compatible mission / vision / values, respecting and honoring deadlines, weaving together compelling narratives and managing unforeseen crises, should they arise.
Grasslands’ seasoned team—well-versed and legit experienced in all sides of the public relations / communications / media paradigm—employs the ethical standards we learned in Pulitzer-winning newsrooms and the expertise we picked up representing Fortune 500 clients as we elevate our clients’ profiles through informed public relations, thoughtful content marketing, contextual social media, savvy thought leadership work, high-level book development, impactful newsletter campaigns and experiential event execution.
THE FIELD OF PUBLIC RELATIONS HAS A PR PROBLEM
—but what if a team of experienced journalists and passionate communications professionals came together to create a different kind of PR agency? One that brings journalism-level standards together with meticulously crafted content, decades-in-the-making journalist relationships and deadline-oriented strategy that ensures our clients are seen, heard and experienced where it matters most.THE FIELD OF PUBLIC RELATIONS HAS A PR PROBLEM
—but what if a team of experienced journalists and passionate communications professionals came together to create a different kind of PR agency? One that brings journalism-level standards together with meticulously crafted content, decades-in-the-making journalist relationships and deadline-oriented strategy that ensures our clients are seen, heard and experienced where it matters most. Client Criteria
Grasslands is proud to work exclusively with businesses and organizations that:
Align with our agency values of inclusivity, compassion and dignity.
Engage openly with their communities and customers.
Practice transparency in their business relationships.
Respect the important contributions of journalists and the news media.
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