On Cannabis PR: Why Building Relationships with Media is Key for Success
In public relations, media relationship building is crucial to securing coverage for clients. And in cannabis PR, that means going the extra mile.
Five Questions with Shannon Kaygi and Rochonne Sanchez, Co-Founders of Eossi Beauty
This month we’re excited to spotlight Shannon Kaygi and Rochonne Sanchez, co-founders of the newly launched Eossi Beauty.
On Cannabis PR: Startup Brand Messaging, Agency Partnership and the Bottom Line
Startup brand messaging is an essential ingredient for success in any sector, especially the fast-paced cannabis economy. Here’s why.
Five Questions with Matt Frost, Founder and CEO of anna
This month we’re excited to spotlight our cannabis PR client Matt Frost, founder and CEO of anna, an AI-powered cannabis retail solution.
Creative PR: Five Questions with Mitch Dickman, Founder and Director of Listen Productions
This month we’re excited to spotlight our creative PR client Mitch Dickman, the Denver-based founder and director of film production company Listen Productions.
How Taking a Page from the PR Playbook is Helping My Home Garden
Grasslands Agency specializes in public relations, content marketing and thought leadership, and staffer Aleta Labak shares how cannabis PR strategy and gardening have a lot in common.
On Cannabis PR: Introducing our New Staff Blog, and Why I Just Expanded My Inclusion Rider
Grasslands Founder and CEO Ricardo Baca discusses his cannabis thought leadership inclusion rider, and why diverse representation matters so much in this space.
Five Questions with Coree Schmitz, General Manager of Ripple at Stillwater Brands
This month we’re excited to spotlight cannabis pro Coree Schmitz, General Manager of Ripple at Stillwater Brands.
Why Storytelling in a Crisis Is Still Storytelling
The circumstances are different, but the question that we have always asked ourselves is still the same: How can we tell relevant stories?