From the far-reaching consequences that the War on Drugs continues to inflict on minority communities to a lack of diversity that’s particularly pervasive at the
As cannabis businesses roll out their Pride Month ad campaigns and sponsorships this June, it might look like just another case of rainbow-washing. After all,
Who doesn’t love being recognized for hard work? To say we were stoked to win a Clio Award for our agency’s PR campaign for the
“I honestly couldn’t think of a better internship for me to be in” In June 2021, Grasslands launched our new Diversity-in-Marketing internship program. Now, at
Why are cannabis social media influencers important? They have a knack for reaching niche audiences. It’s been a minute since Cheech and Chong were the
Grasslands’ Diversity-in-Marketing (DiM) program deepens our commitment to attract, develop and retain high-potential talent.
This month we’re excited to spotlight Heather Jackson, Co-Founder and Board President for Realm of Caring (RoC), a nonprofit focused on cannabinoid research and patient advocacy.
In the world of public relations, professionalism in cannabis is crucial for facilitating continuous reform.
This month we’re excited to spotlight Kim Stuck, Founder, and CEO of Allay Cannabis Consulting.
Digital strategy and brand awareness are in the spotlight with surging web traffic, and cannabis PR efforts must focus on earned media and owned media opportunities.
In public relations, media relationship building is crucial to securing coverage for clients. And in cannabis PR, that means going the extra mile.
This month we’re excited to spotlight Shannon Kaygi and Rochonne Sanchez, co-founders of the newly launched Eossi Beauty.
Startup brand messaging is an essential ingredient for success in any sector, especially the fast-paced cannabis economy. Here’s why.
This month we’re excited to spotlight our cannabis PR client Matt Frost, founder and CEO of anna, an AI-powered cannabis retail solution.
This month we’re excited to spotlight our creative PR client Mitch Dickman, the Denver-based founder and director of film production company Listen Productions.
Grasslands Agency specializes in public relations, content marketing and thought leadership, and staffer Aleta Labak shares how cannabis PR strategy and gardening have a lot in common.
Grasslands Founder and CEO Ricardo Baca discusses his cannabis thought leadership inclusion rider, and why diverse representation matters so much in this space.
This month we’re excited to spotlight cannabis pro Coree Schmitz, General Manager of Ripple at Stillwater Brands.
The circumstances are different, but the question that we have always asked ourselves is still the same: How can we tell relevant stories?