CANNABIS PR
What Is Cannabis PR?
What is cannabis public relations? At its simplest, the profession revolves around deliberately crafting and managing the release and distribution of vital information between an
Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices
From the far-reaching consequences that the War on Drugs continues to inflict on minority communities to a lack of diversity that’s particularly pervasive at the
Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year
As cannabis businesses roll out their Pride Month ad campaigns and sponsorships this June, it might look like just another case of rainbow-washing. After all,
What the Best Cannabis PR Firms Have Learned About Clio-Winning Marketing Campaigns
Who doesn’t love being recognized for hard work? To say we were stoked to win a Clio Award for our agency’s PR campaign for the
5 Ways Cannabis Brands Can Win With Gift Guides
With all the holiday news and journalists’ vacation schedules, the end of the year can be a tough time for cannabis brands to earn media
A Fresh POV on Working in Public Relations: Q&A With Grasslands’ Cannabis PR Intern Andre Hascall
“I honestly couldn’t think of a better internship for me to be in” In June 2021, Grasslands launched our new Diversity-in-Marketing internship program. Now, at
How Cannabis Influencers Can Take Your Marketing Strategy Higher
Why are cannabis social media influencers important? They have a knack for reaching niche audiences. It’s been a minute since Cheech and Chong were the
Meet Our Diversity-in-Marketing Cannabis PR Intern, Andre Hascall
Grasslands’ Diversity-in-Marketing (DiM) program deepens our commitment to attract, develop and retain high-potential talent.
Five Questions: Heather Jackson, Co-Founder and Board President for Realm of Caring (RoC)
This month we’re excited to spotlight Heather Jackson, Co-Founder and Board President for Realm of Caring (RoC), a nonprofit focused on cannabinoid research and patient advocacy.
On Cannabis PR: Why a Consistently Professional Narrative on Cannabis is Crucial
In the world of public relations, professionalism in cannabis is crucial for facilitating continuous reform.
Five Questions with Kim Stuck, Founder, and CEO of Allay Cannabis Consulting
This month we’re excited to spotlight Kim Stuck, Founder, and CEO of Allay Cannabis Consulting.
On Cannabis PR: Leveraging Earned Media and Owned Media to Grow a Brand’s Digital Presence
Digital strategy and brand awareness are in the spotlight with surging web traffic, and cannabis PR efforts must focus on earned media and owned media opportunities.
On Cannabis PR: Why Building Relationships with Media is Key for Success
In public relations, media relationship building is crucial to securing coverage for clients. And in cannabis PR, that means going the extra mile.
Five Questions with Shannon Kaygi and Rochonne Sanchez, Co-Founders of Eossi Beauty
This month we’re excited to spotlight Shannon Kaygi and Rochonne Sanchez, co-founders of the newly launched Eossi Beauty.
On Cannabis PR: Startup Brand Messaging, Agency Partnership and the Bottom Line
Startup brand messaging is an essential ingredient for success in any sector, especially the fast-paced cannabis economy. Here’s why.
Five Questions with Matt Frost, Founder and CEO of anna
This month we’re excited to spotlight our cannabis PR client Matt Frost, founder and CEO of anna, an AI-powered cannabis retail solution.
Creative PR: Five Questions with Mitch Dickman, Founder and Director of Listen Productions
This month we’re excited to spotlight our creative PR client Mitch Dickman, the Denver-based founder and director of film production company Listen Productions.
How Taking a Page from the PR Playbook is Helping My Home Garden
Grasslands Agency specializes in public relations, content marketing and thought leadership, and staffer Aleta Labak shares how cannabis PR strategy and gardening have a lot in common.
On Cannabis PR: Introducing our New Staff Blog, and Why I Just Expanded My Inclusion Rider
Grasslands Founder and CEO Ricardo Baca discusses his cannabis thought leadership inclusion rider, and why diverse representation matters so much in this space.
Five Questions with Coree Schmitz, General Manager of Ripple at Stillwater Brands
This month we’re excited to spotlight cannabis pro Coree Schmitz, General Manager of Ripple at Stillwater Brands.
Why Storytelling in a Crisis Is Still Storytelling
The circumstances are different, but the question that we have always asked ourselves is still the same: How can we tell relevant stories?
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