To resonate with customers, stakeholders and everyone in between, the real values of a brand must be shared year-round.Continue reading
For cannabis brands, the playing field to reach mainstream recognition is still wide open. Getting into the game starts with persuasive branding fueled by storytelling.Continue reading
As the world wakes up post-pandemic, Grasslands is taking event planning seriously as the “new normal” of event strategy takes shape around us.Continue reading
Thanks to decades of activism and growing public acceptance, more people than ever can legally partake in 4/20 celebrations–but there’s so much work yet to be done.Continue reading
It’s my pleasure to introduce you to the Grasslands Diversity-in-Marketing Internship, a deeply personal endeavor for myself and my colleagues. Our goal with this program is to change the face of marketing and deepen the diversity within our own agency, and the marcom industry as a whole.
This unique opportunity is open to any students or recent grads who self-identify as members of an historically underrepresented group in marketing, public relations and communications—spanning LGBTQ+ communities and People of Color, including but not limited to Black, Latinx, Indigenous and Asian applicants—who are interested in pursuing a marcom career. These marketing and PR internships will pay $15 / hour and include a $750 / month housing stipend.
Learn more about the Grasslands Diversity-in-Marketing Internship at Grasslands’ Careers page.
This is a full-circle moment for me. In 1995, I was approaching high school graduation with the uncertainty of not knowing where I was going next—when I got word I had secured a DEI-focused internship at the Rocky Mountain News. The internship would provide me paid full-time work as a journalist, hands-on training in a large newsroom and relationships that would help me after college graduation—a big deal for a lower-middle class Indigineous kid being raised by a single mother.
I didn’t know it at the time, but that internship would change my life forever.
The Rocky’s leadership recognized their responsibility to introduce people of color to careers in journalism, and after 20-plus years at newspapers, I’m still thankful for their purposeful dedication to representation. And now it’s my turn to make a difference—to give underrepresented communities the kind of transformative experience that could open new doors for them and elevate their professional potential in an industry that desperately needs their voices, their ideas, their perspectives.
My colleagues and I—who have a solid track record of hiring previous interns to full-time positions—cannot wait to get started. Thank you in advance for forwarding this blog to anyone who should know about this marketing internship.
The best cannabis marketing strategies require research and creative vision. Jesse Burns, Grasslands’ Chief Marketing Officer, drills into B2C and B2B brand needs.Continue reading
Grasslands Founder and CEO Ricardo Baca discusses his cannabis thought leadership inclusion rider, and why diverse representation matters so much in this space.Continue reading
Get to know some of the most important and dedicated cannabis journalists on the beat in this Q&A blog series dedicated to the people who keep us informed.Continue reading
Cannabis marketing, explained: How communications agencies like Grasslands create strategic content marketing to elevate your brand.Continue reading
When Grasslands first starts working with a brand or executive on thought leadership, we begin by conducting an audit of your online persona, including your social media profiles. Yes, being audited might sound like an ordeal, but it’s really just a frank assessment of the client’s online presence….Continue reading