This month we’re excited to spotlight our creative PR client Mitch Dickman, the Denver-based founder and director of film production company Listen Productions.
Continue readingHow Taking a Page from the PR Playbook is Helping My Home Garden
Grasslands Agency specializes in public relations, content marketing and thought leadership, and staffer Aleta Labak shares how cannabis PR strategy and gardening have a lot in common.
Continue readingCannabis Marketing 101: Why Does My Cannabis Brand Need Public Relations?
It’s a question execs often ask: Why does my cannabis brand need public relations? The answer is simple. Strategic B2B and B2C marketing needs agency support.
Continue readingCannabis Marketing 101: What is Content Marketing?
How to build your cannabis brand online: To dominate in emerging markets, your website needs to be strategically engineered with SEM and SEO at its core.
Continue readingCannabis Marketing 101: My Competitors’ Brands are Gaining Traction at Dispensaries. Why Aren’t My Products?
Connecting with dispensary decision-makers is how to get your product into cannabis dispensaries. With strategic B2B marketing, your message resonates.
Continue readingWhy Cannabis Brands Should Invest in Thought Leadership
An overlooked aspect of cannabis brand development is establishing a meaningful presence as a thought leader. When you have useful insights and info, people listen.
Continue readingCannabis Marketing 101: What is PR? And What is Earned Media?
The difference between cannabis PR and cannabis marketing is subtle to people outside of the communications industry, but elevating brand awareness is key.
Continue readingFive Questions with Coree Schmitz, General Manager of Ripple at Stillwater Brands
This month we’re excited to spotlight cannabis pro Coree Schmitz, General Manager of Ripple at Stillwater Brands.
Continue readingWhy Storytelling in a Crisis Is Still Storytelling
The circumstances are different, but the question that we have always asked ourselves is still the same: How can we tell relevant stories?
Continue readingCannabis Marketing 101: Why Does My Cannabis Brand Need Content Marketing?
Effectively marketing cannabis products requires a multi-faceted approach, and the best foundation is an SEO-optimized website and curated blog
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