By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Accept

Cannabis
PR

Learn how we connect cannabis brands to their target audiences by deploying strategic narratives on earned media channels. Find out how cannabis public relations can supercharge your business.

All Articles

Photo of a map of the United States with many pins in it by Joey Csunyo on Unsplash
Do I Have to Be a Big MSO to Afford a PR Retainer?
Copies of Cannabis & Tech Today and Forbes featuring cannabis thought leaders and executives Ricardo Baca, Berner and Roger Volodarsky are spread out on a coffee table with tumbled rocks,
Cover Stories Uncovered: How Cannabis and Natural Products Executives Can Land Trade Publication and Mainstream Cover Placements
Photo by Dan Gold on Unsplash
Dad's Deserve More than Beard Oil and Bourbon: Father’s Day Marketing Opportunities for Cannabis Brands
A Puffco Peak sits on a coffee table at the Grasslands HQ surrounded by jars of cannabis concentrates for doing dabs.
710: Where Should You Concentrate Your Cannabis Marketing and PR?
Photo by Andy Feliciotti on Unsplash
What Does Rescheduling Mean for Cannabis Marketing and PR?
Grasslands' Chief Strategy Officer pulls cannabis products out of the office humidor.
Why Your B2B Cannabis PR and Marketing Strategy Should Include Educational Content
Photo by Collab Media on Unsplash of street art featuring Albert Einstein with his tongue sticking out
Why Your B2C Cannabis PR and Marketing Strategy Needs to Include Consumer and Vendor Education
Two hands hold a smartphone with the Instagram app showing a picture of a man in a dramatic knit hood smoking a cigar.
5 Ways Social Proof Can Build Trust for Cannabis Brands
A black and white photo of a classic typewriter invokes the process of writing a professional PR bio for cannabis executives
How to Craft a Professional Bio that Takes Your Cannabis PR Strategy from Bud to Buzz
Photo by Anna Zakharova on Unsplash
5 Reasons Why It’s a Mistake to Cut Your Cannabis PR and Marketing Budget During an Economic Downturn
Cannabis companies are increasingly turning to collaboration for public relations and meaningful industry change.
Why Cannabis PR Can Be as Much About Collaboration as Competition
Grasslands team members at the 2023 Grasslands Party after MJBiz in Las Vegas
2024 Best Cannabis Conferences, Trade Shows & Events
Two men and a woman all look at a phone that the man on the left is holding, while standing under an umbrella held by the woman on the right.
Deciding What to Look for in a Cannabis PR Agency? Swipe Right on These 8 Core Compatibilities
Psychedelic Science 2023 Conference at the Denver Convention Center
Psychedelic Science 2023: 5 Exciting Insights from the Largest Psychedelics Conference in History
Does Your PR Strategy Include Desksides?
Does Your PR Strategy Include Desksides?
Proactive PR cannabis
Proactive PR Keeps Brands Ahead of the Curve
A selection of cannabis trade publications on display at the Grasslands PR and Marketing Agency HQ in Denver, Colorado
The Best Cannabis Trade Publications for PR Pitches
Communicating to journalists is a critical component of public relations—you might even call it a discipline—and it’s especially important in today’s cannabis marketplace and media ecosystem. If media interviews make you nervous, read on.
Sidestep PR Crisis Panic With Cannabis Media Training
Are your ears burning? It might be potential leads and audience members discussing your brand on social! Social listening is a great way for cannabis companies to pay attention to who is say what online, and whether that might mean new business—or a need for crisis communications. And staying ahead of the conversation can make a big difference to your marketing and PR strategy.
Keep Your Cannabis Brand in the Conversation With Social Listening
Cannabis conventions and events 2023
The Best Cannabis Events in 2023, From Expos to Parties
online reputation management, cannabis reputation management
Protect Your Rep From Trolls, Gaffes and Stigma with Reputation Management
A piece of newsprint flying out of a printing press is blurry from the high speed.
How Newsjacking Can Take Cannabis PR Stories From Rejected to RElevant
Grasslands Publicists ​​Leland Radovanovic and Molly Sposato staff the 2024 California State Fair on behalf of clients Embarc and Budist
Inside Cannabis Brand PR: When Historic Events Happen, Grasslands Puts Clients in Spotlight
Image of Grasslands staff sitting around table
What Is Cannabis PR?
The Grasslands team celebrating their Clio win!
What the Best Cannabis PR Firms Have Learned About Clio-Winning Marketing Campaigns
A gift guide from the brands you care about.
5 Ways Cannabis Brands Can Win With Gift Guides
CEO Ricardo Baca meets with Grasslands intern Andre Hascall
A Fresh POV on Working in Public Relations: Q&A With Grasslands' Cannabis PR Intern Andre Hascall
HERE’S WHY SOCIAL MEDIA INFLUENCERS ARE A TREMENDOUS TOOL FOR REACHING NICHE AUDIENCES
How Cannabis Influencers Can Take Your Marketing Strategy Higher
WITH THE RIGHT PR AND CANNABIS EVENT MARKETING STRATEGY, YOU CAN BUILD YOUR NETWORK, GAIN EXPOSURE AND MAKE INVALUABLE CONNECTIONS
What is the Power Behind Cannabis PR and Event Marketing?
Grasslands' Diversity-in-Marketing Cannabis PR intern, Andre Hascall
Meet Our Diversity-in-Marketing Cannabis PR Intern, Andre Hascall
Because getting one’s foot in the door for a chosen vocation is challenging, this unique program offers a chance for young professionals to gain invaluable experience working in a fast-paced agency while building new relationships in the marcom space.
Meet Our Diversity-in-Marketing Cannabis Marketing Intern, Erick Rivera
Co-Founder and board president for Realm of Caring
Five Questions: Heather Jackson, Co-Founder and Board President for Realm of Caring (RoC)
A desk of notes discussing why a consistently profession narrative on cannabis is crucial
From Stoner Stereotype to Corporate Credibility: Cannabis PR Goes Professional
Founder and CEO of Allay Cannabis Consulting
Five Questions with Kim Stuck, Founder, and CEO of Allay Cannabis Consulting
A desk of notes discussing leveraging earned media to grow a brands digital presences
Leveraging Earned Media and Owned Media for Your Brand's Cannabis PR Strategy
A woman with long dark hair in a floral dress stands in front of three cannabis professionals at a networking event.
Media Relations: The Art of Turning PR Pitches into Headlines
Co-Founders of Eossi Beauty Shannon Kaygi and Rochonne
Five Questions with Shannon Kaygi and Rochonne Sanchez, Co-Founders of Eossi Beauty
Founder and CEO of anna Matt Frost
Five Questions with Matt Frost, Founder and CEO of anna
Founder and Director of Listen Productions Mitch Dickman
Creative PR: Five Questions with Mitch Dickman, Founder and Director of Listen Productions
Ricardo Baca speaking at the 2019 National Cannabis Policy Summit
On Cannabis PR: Introducing our New Staff Blog, and Why I Just Expanded My Inclusion Rider
General Manager of Ripple and Stillwater Brands Coree Schmitz
Five Questions with Coree Schmitz, General Manager of Ripple at Stillwater Brands
A lot of wires and plugs connected to a board of electronic jacks. Photo by John Barkiple on Unsplash
Do You Know What to Say in a PR Crisis?
PR firm Grasslands: A Journalism-Minded Agency is continuing its rapid growth with the recent purchase of a $1.2 million property in central Denver.
PR Agency Grasslands Purchases $1.2 Million Denver HQ, Expands Staff to 13 Full-Timers, Accelerates Client Growth
Start a conversation
-30-