LELAND RADOVANOVIC

Leland is a public relations and marketing communications pro with a decade of experience in cannabis across social justice, behavioral change, advocacy, governmental relations and CPG campaigns that have won CLIO and Stevie awards and a finalist for a Bronze Anvil award. 

Leland has supported local, state and national cannabis campaigns, including decriminalizing cannabis in New York City by closing NYPD’s “in public view” arrest loophole in 2014, passing New York’s medical marijuana program in 2015, the 2016 national campaign to legalize cannabis in several states across the country and the 2017 Proposition M ballot initiative in Los Angeles which passed with 79.4% voter approval.

Before Grasslands, Leland led marketing-communication efforts for nearly every vertical of the cannabis industry—supporting IPOs, launches for brands and products, investor fundraising, M&A activity, public awareness campaigns and more. His clients have been featured in top-tier national publications, including The New York Times, Forbes, Bloomberg, Esquire, Entrepreneur and CNN, among many others. In his free time, he enjoys long walks to brainstorm and ponder the next World’s Largest Pot Brownie stunt idea. 

‍Three media outlets I check every single day: Game Rant, Green Market Report, Jalopnik

‍Super inspired by: The badass women who are, or have been, in my life.

‍My monthly #GrasslandsGives donation: Vet Tix

‍When I’m off the clock (in five words): Video Games. Horticulture. D&D. Daydreaming. 

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