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Blog
Get marketing and PR tips, tricks and updates from Grasslands
Recent Posts
Cannabis Marketing
Is Your Content Serving Your Sales Funnel?
Align your marketing content with each stage of the sales funnel to boost engagement, nurture leads and increase conversions.
Cannabis PR
Why Your B2B Cannabis PR and Marketing Strategy Should Include Educational Content
B2B cannabis brands can benefit from incorporating consumer education into their marketing and PR strategies. Here’s how and why.
Thought Leadership
What Is Cannabis Thought Leadership?
Cannabis thought leadership in the form of columns and speaking engagements is a key component of cannabis marketing and PR strategy.
Natural Products and Wellness PR
How Natural Products and Cannabis Marketing Can Blossom on Mother’s Day
Cannabis Marketing
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Is Your Content Serving Your Sales Funnel?
Align your marketing content with each stage of the sales funnel to boost engagement, nurture leads and increase conversions.
Cannabis Marketing in Washington
Here’s an updated look at rules, regulations and branding trends for Washington state cannabis companies looking to take their PR and cannabis marketing to the next level.
Does Your Brand Have a Distinctive Voice? How Are You Talking to Your Audiences?
Dialing in your brand’s voice and tone is foundational for your marketing and PR strategy and creating connection with your audiences.
Cannabis Marketing in Connecticut
Now that medical and recreational dispensaries are open, cannabis marketing in Connecticut is top of mind for retailers, producers and ancillary services.
Cannabis PR
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Why Your B2B Cannabis PR and Marketing Strategy Should Include Educational Content
B2B cannabis brands can benefit from incorporating consumer education into their marketing and PR strategies. Here’s how and why.
Why Your B2C Cannabis PR and Marketing Strategy Needs to Include Consumer and Vendor Education
B2C cannabis brands can benefit from incorporating consumer education and vendor training into their marketing and PR strategies. Learn how and why.
5 Ways Social Proof Can Build Trust for Cannabis Brands
What is social proof? Testimonials, endorsements, awards, earned media and strategic partnerhsips can boost cannabis brand reputation and PR.
How to Craft a Professional Bio that Takes Your Cannabis PR Strategy from Bud to Buzz
A compelling professional bio showcases your expertise, experience and values. In this guide, learn what to include in your bio to make a lasting impression.
Thought Leadership
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What Is Cannabis Thought Leadership?
Cannabis thought leadership in the form of columns and speaking engagements is a key component of cannabis marketing and PR strategy.
Here's to Seven Years of Cannabis PR and Marketing at The Grasslands Agency
After seven years in cannabis marketing and cannabis PR, our team of media experts and former journalists weigh in on Grasslands’ anniversary.
3 Key Cannabis Industry Predictions for 2024
What will be the defining cannabis industry trends in 2024? We have 3 cannabis industry predictions for 2024, from policy to economics to Delta 8.
Remembering the Gap Between Legislation and Change on Juneteenth
The slow march of freedom across the United States is an important reminder that it takes more than policy changes to advance justice and equality. It also takes sustained action over time.
Cannabis Journalist
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Introducing the Grasslands Smoky Doughs, a Cannabis-Infused Gingerbread Cookie With a Hint of Mezcal
Introducing the Grasslands Smoky Doughs, a Cannabis-Infused Gingerbread Cookie With a Hint of Mezcal
Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices
Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices
Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year
Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year
Jackie Bryant Examines the World Through the Many Angles of Cannabis
Jackie Bryant Examines the World Through the Many Angles of Cannabis
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