10 Tenets of Thought Leadership, Part 1: Audit Your Public Persona

When Grasslands first starts working with a brand or executive on thought leadership, we begin by conducting an audit of your online persona, including your social media profiles. Yes, being audited might sound like an ordeal, but it’s really just a frank assessment of the client’s online presence….

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So You Want to be a Thought Leader: Introducing Grasslands’ 10 Tenets of Thought Leadership

Everybody wants to be a thought leader these days. Can you guess how many professionals describe themselves as thought leaders on LinkedIn? (Hint: It’s nearly a million.) When Bill Murphy Jr. at Inc. quizzed prominent executives and entrepreneurs about which corporate clichés they loathed the most, thought leader came in at No. 1. So why […]

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